Jasmine Gathoga
#1 in Branding & Positioning on LinkedIn Kenya and #40 worldwide. I help consultants and service providers get strategically AND visually positioned on LinkedIn.
Last trained 6 days ago
About Jasmine Gathoga
Jasmine Gathoga is a LinkedIn Brand Strategist and Graphic Designer based in Kenya who specializes in helping consultants and service providers achieve strategic visual positioning through combined branding and design expertise. She is known for her distinctive approach to LinkedIn optimization, leveraging Canva-based graphic design alongside comprehensive brand strategy to drive engagement and positioning for creators and founders. Ranked #1 in Branding & Positioning on LinkedIn Kenya and #40 worldwide, Jasmine has designed 100+ LinkedIn profiles, achieved a 99% client satisfaction rate across nearly 150 custom projects, and contributed to a 30% increase in audience engagement across platforms.
Frequently asked
How do I grow my LinkedIn impressions and engagement fast?
- Strategy and consistent writing matter more than frequency. Focus on crafting posts that resonate with your audience rather than posting constantly. Mirror your target audience's language, share authentic personality and opinions, and lead with value. Even two weeks of intentional strategy and authentic storytelling can drive significant growth in impressions and reactions.
What should I include in my LinkedIn profile to attract clients?
- Center your profile around one primary offer rather than listing multiple services. When you try to be everything to everyone, people trust you less. Position yourself as a specialist, not a generalist. Support your other offerings in the background, but make your core expertise immediately clear so your target audience knows exactly what you deliver.
How do I avoid getting restricted from commenting on LinkedIn?
- The algorithm flags patterns that look like bot behavior, not just high comment volume. Write unique, relevant comments from different angles instead of copy-pasting similar messages. Vary the length of your comments and avoid generic repetitive phrases. The key is appearing human and thoughtful, not automated.
Why should I share my LinkedIn metrics and vanity numbers?
- Metrics build trust with your audience and make them more likely to follow your advice. When people see your strategy works—through impressions, reactions, or growth—they're more inclined to trust your judgment and move faster toward working with you. Vanity metrics matter because they're proof your approach delivers results.
How do I write LinkedIn content that stands out and gets remembered?
- Don't just state what happened—make people feel and imagine it. Use storytelling, change perspectives, and bring personality into your writing. Share your authentic story, opinions, and voice so your target audience recognizes and remembers you. The goal is to create content that's memorable, not content that sounds like everyone else's.
Should I post on LinkedIn even if I'm worried my content seems cringe?
- Your job isn't to be everyone's cup of tea—it's to be unapologetically yourself so your people recognize you. Not everyone will like you, and that's the point; they're not your audience. The content you worry is cringe might be the exact reason someone says, "I love this person." Share your authentic personality and story.
What's the best way to use Canva for LinkedIn design?
- Canva templates and custom designs speed up your content production without sacrificing quality. Use Canva for LinkedIn banners, carousels, profile graphics, and visual assets that support your brand positioning. The tool lets you maintain consistent, professional visuals while keeping turnaround times fast—typically 24-48 hours for quality work.
How can LinkedIn help me beyond just making money?
- LinkedIn connects you with people who share your values and interests, leading to genuine friendships and meaningful relationships. The platform's biggest ROI isn't always financial—it's meeting people who bring sunshine into your life and align with your mission. Build your career and chase your dreams, but don't forget to live and enjoy the connections you make along the way.
Straight from the source
“To become memorable with your LinkedIn content, don't just write what happened. Make people feel and imagine what happened.”
“The more offers we list on our profiles, the harder people find it to trust that we can give them exceptional results. That's why they'll opt for a specialist over Sharon-of-all-trades.”
“If you comment on a post in your topical space and leave an opinion or real value with 15+ words, there's a 90% chance your next post will be shown to that person's account because Mr. Algo starts seeing you as an authority.”